co Explore the Top 11 Ecommerce Tools in 2024

Top 11 Ecommerce Tools (2024)

Updated on Jun 8th, 2024
18 Mins Read
Top Ecommerce Tools

E-commerce business continues to grow exponentially around the globe due to easy access to smartphones and the Internet.

Along with online businesses, the number of e-commerce tools, plugins, and platforms is also growing as they help companies streamline operations, reduce costs, and save valuable time.

This presents an opportunity for businesses looking to build an e-commerce tool and capitalize on the growing demands for e-commerce tools. However, before joining this business, wouldn't it be great to know the top ecommerce tools? In this blog, we prepare a list of widely used ecommerce tools.

What Are Ecommerce Tools?

E-commerce tools are software used to create, manage, and optimize e-commerce platforms. These tools also help businesses streamline e-commerce operations and enhance customers' shopping experiences. Some common types of ecommerce tools include E-commerce platforms, customer relationship management applications, marketing and analytics tools, and content creation and management tools.

What are the Best Ecommerce Tools of 2024?

Many e-commerce software are available these days, but only a few are used widely. Here is a list of top ecommerce tools.

1. Magento

Magento is a popular e-commerce platform used by businesses to build e-commerce websites. The tool allows users to control their online store's look, functionality, and content without affecting the user experience. Besides the e-commerce website development, Magento also comes with marketing, search engine optimization, catalog management, and other tools, empowering businesses with a wide range of essential tools.

Key Features:-

Product management, Category management, Inventory management, Order Management, Payments, Promotional and Marketing Tools, Analyze and Report, etc.

Pros Cons
  • Magento is an open-source platform that allows you to modify the code as per your needs.

  • It offers omnichannel features, enabling customers to interact with your brand on many channels.

  • It is a highly scalable platform, helping businesses to adapt to the growing product catalog and users.

  • The platform has a complex architecture and you need developers to customize it.

  • Using a shared server for hosting Magento can slow the website speed as it requires a lot of space.

  • The development cost is comparatively higher than other platforms like Shopify, WooCommerce, etc.


Salesforce, HubSpot, SAP, QuickBooks, Google Analytics, Dotmailer, Avalara, LiveChat, Help Desk, etc,

Supported Platforms:-

Windows, MAC, Android, iOS.

If you are looking to know about omnichannel e-commerce implementation, consider reading our blog, “Omnichannel Ecommerce Implementation: Going Beyond the Basics”

2. Shopify

Shopify is the most popular e-commerce website builder and among the top e-commerce tools available now.

With Shopify, users can easily set up an online store without extensive coding skills. Its drag-and-drop editing tools and a wide range of apps and integrations enhance the store's functionality and tailor it to specific business needs.

Key Features:-

Online Storefront, Customizable Themes, Marketing, Inventory Management, Order Management, Abandoned Cart Reminders, Discount Codes, Analytics, etc.

Pros Cons
  • It is suitable for a wide range of businesses, including dropshipping stores.

  • Setting up Shopify is easy compared to other e-commerce website builders.

  • The customer service is efficient with 24/7 availability.

  • It operates on a subscription model which means you have to pay every month.

  • The unique and professional themes come with a hefty price tag.

  • The blogging and content marketing functionality isn't very good.


HubSpot, Salesforce, QuickBooks, Zendesk, Nutshell, ShipStation, ShipHero, Returnly, Facebook & Instagram, Care Cart, Mailchimp, etc.

Supported Platforms:-

Windows, MAC, Android, iOS.

3. WooCommerce

WooCommerce is another leading e-commerce platform with more than 27% market share and empowers about 13% of e-commerce websites worldwide. This open-source platform is free to use, helping anyone to turn their regular website into an online store. With extensively customizable themes, WooCommerce enables companies to create stores aligned with their branding and design preferences.

Key Features:-

Order and Inventory Management, Product and Catalog Management, Analytics and Reports, SEO Advantage, Local Customization, In-Built Payment Processing, Large Library of Extensions, etc.

Pros Cons
  • It is highly scalable due to its modular design.

  • It has a lot of plugins and extensions enabling businesses to customize their store.

  • Setting up WooCommerce is easy, and you don't need knowledge of web development.

  • You cannot use WooCommerce on sites not hosted by WordPress.

  • It requires you to buy extensions to create a functional e-commerce store.

  • Using WordPress plugins can be challenging as they need additional memory and processing power.


Odoo, HubSpot, Salesforce, NetSuite, Razorpay, Mailchimp, Google Analytics, Livechat, etc.

Supported Platforms:-

MAC, Windows, Android, iOS.

4. Ahrefs

Ahrefs is a popular digital marketing tool that provides businesses with valuable information about search engine optimization (SEO) and backlinks. Powered with keyword research, backlink analysis, content analysis, and rank-tracking capabilities, this e-commerce tool optimizes a website's visibility and attracts more organic traffic. It helps businesses achieve higher search engine ranking.

Key Features: SEO Auditing & Monitoring, Link Building, Keyword Research, SERP Rank Tracking, Competitor Analysis, Data Visualization, Custom Reports, etc.

Pros Cons
  • It allows you to track keyword rankings at a super local level.

  • It helps you with an advanced keyword explorer.

  • The content explorer feature helps users discover the best content ideas.

  • It does not offer a free trial.

  • It does not provide customer service over the phone.

  • The search intent feature is poor.

Integrations: SEMrush, Google Search Console, Google Analytics 4, Google Ads and Amazon Advertising, Databox, AgencyAnalytics, etc.

Supported Platforms: MAC, Windows, Android, iOS.

5. Mailchimp

Mailchimp is an e-mail marketing platform that provides businesses with tools to create, send, and track engaging e-mail campaigns for their customers and subscribers. It offers many tools and features, helping businesses with marketing automation, audience segmentation, and analytics. The platform also provides detailed analytics and reporting tools, enabling companies to track their campaign performance measure ROI, and make data-driven decisions.

Key Features: Email Builder, Landing Pages, Content Optimizer, Email Templates, Dynamic Content, Marketing Automation, Subject Line Helper, Social Media Marketing, Digital Advertising, A/B Testing, etc.

Pros Cons
  • The tool is easy to use, making it suitable for everyone.

  • It allows you to import contacts from other platforms like Salesforce, Squarespace, Shopify, etc.

  • It offers a free trial of one month, helping you understand the tool's features before buying a subscription.

  • The emails are sometimes delivered to the spam folder, or not delivered at all.

  • The customer service of this e-commerce tool is not efficient.

  • Its premium plans are expensive, making it unsuitable for businesses with occasional email campaigns.

Integrations: Intuit, Salesforce, Zoho CRM, WordPress, HubSpot, Shopify, Squarespace, Wix, etc.

Supported Platforms: MAC, Windows, Android, iOS.

6. Google Analytics

Google Analytics is a widely used e-commerce tool providing numerous analytical tools to help businesses measure their website performance. It enables organizations to find the source of their traffic - whether through organic search, paid search, social media, referral traffic, or direct traffic. The platform also empowers businesses to discover user engagement trends and measure the success of their marketing campaigns.

Key Features: Website Traffic, Direct Traffic Tracking, Organic Traffic Tracking, Traffic Source Tracking, Conversion Tracking, Bounce Rate Tracking, etc.

Pros Cons
  • It is a free tool to understand basic traffic information on your website.

  • It is easy to set up and you can use the tool immediately.

  • You can create customized reports using this tool.

  • It focuses on anonymous data, which is unsuitable if you focus on personalization.

  • It does not track website speed, user experience, and content quality.

  • It has many features which can be overwhelming in the beginning.

Integrations: Tableau, Zoho Analytics, Databox, Hotjar, etc.

Supported Platforms: Windows, MAC, Linux, iOS, Android.

7. Optimizely

Optimizely is a leading experimentation platform that enables businesses to test and optimize their digital experiences in real time. The platform helps organizations measure the impact of changes on metrics such as click-through rates, conversion rates, and revenue, helping businesses with actionable insights for making optimization strategies.

Key Features: Digital Experience Tracking, Audience Targeting, Funnel Analysis, Heatmaps, Testing and Data Analysis, Personalization, AB Testing, etc.

Pros Cons
  • It provides a user-friendly interface, making it accessible for non-technical users.

  • It provides a robust experimentation platform, helping to improve digital experiences.

  • It enables enterprises to deliver personalized experiences based on their behavior and preferences.

  • It can be expensive, especially for small companies.

  • Running experiments using this tool can be time-consuming.

  • It can be difficult to integrate with certain platforms.

Integrations: Google Analytics, Hotjar, Segment, Google Ads, Marketo, Salesforce, Zendesk, Mixpanel, Intercom, etc.

Supported Platforms: Windows, MAC, Linux, iOS, Android.

8. Canva

Canva is a powerful design tool used to create stunning visuals for marketing campaigns for digital platforms. E-commerce businesses can use Canva to create engaging graphic content to attract customers, maintain branding consistency, and enhance social media marketing efforts. With its vast library of templates, fonts, and images, businesses can design high-quality visuals without extensive design experience.

Key Features: Photo Editing, Logo Design, Magic Resize, Font Library, Drag and Drop, Ready-made Templates, Unlimited Photos, etc.

Pros Cons
  • It has a free version that allows users to create basic designs.

  • Its user-friendly interface enables everyone to create stunning visuals.

  • It offers various templates and design elements.

  • The free version does not have access to all the templates or elements.

  • The number of templates even with the paid version is limited.

  • It does not allow the downloading of raw files on your computer.

Integrations: Google Drive, Dropbox, Microsoft PowerPoint, WordPress, Asana, HubSpot, Digideck, etc.

Supported Platforms: Windows, MAC, iOS, Android.

9. WordPress

WordPress is a content management system that empowers e-commerce websites to maintain a dedicated blog. The tool enables businesses to develop a blogging strategy to build relationships with customers, engaging them in addressing their queries through informative blogs, helping them to grow their online presence and drive sales.

Key Features: Content Management, Formatting Functions, Multimedia Management, Easy Theme System, Automatic Backups, User-friendly Interface, Mobile-Friendly, User Management, Search Engine Optimization, etc.

Pros Cons
  • It has a user-friendly interface, making website creation much easier for beginners.

  • It offers a budget-friendly solution for creating a website.

  • It comes with thousands of plugins and themes to build any type of website.

  • It has many features that can be overwhelming for newbies.

  • Optimizing the speed of WordPress sites can be challenging.

  • Due to open source, there is a risk of vulnerabilities.

Integrations: Shopify, Salesforce, Zoho, HubSpot, MailChimp, Slack, Dropbox, Twilio, Drip, MailPoet, Campaign Monitor, etc.

Supported Platforms: Windows, MAC, iOS, Android.

10. Zendesk

Zendesk is comprehensive customer service software that ranks among the top e-commerce tools. The platform offers a suite of customer service tools enabling customer service reps to address customers' queries quickly, enabling businesses to streamline support operations and improve customer satisfaction. With more than 100,000 businesses using Zendesk, businesses across industries including e-commerce and retail.

Key Features: Ticketing System, Knowledge Base, Live Chat, Reporting and Analytics, Conversational Tools, Multi-Channel Support, Multi-Language Support, Community Forums, etc.

Pros Cons
  • It is a complete CRM solution offering ticketing systems, contact management, and self-service features.

  • Its powerful automation reduces manual tasks and streamlines customer service workflows.

  • The tool integrates seamlessly with top e-commerce platforms.

  • It is a little pricy for small businesses and startups.

  • It has too many features which can be overwhelming for new people.

  • Customer support is not efficient and resolving issues can take time.

Integrations: Salesforce, Shopify, Magento, Nicereply, SupportLogic, Shopify, Mailchimp, Jira, Trello, etc.

Supported Platforms: MAC, Windows, Android, iOS.

11. Freshdesk

Freshdesk is a cloud-based customer relationship management software that simplifies customer service for e-commerce and other businesses. It streamlines customer interactions across different channels including phone, email, chat, and social media. It offers robust reporting and analytics that provide businesses with insights to make data-driven decisions.

Key Features: Omnichannel Help Desk, Team Collaboration, Canned Responses, Intelligent Ticket Assignment, Automatic Email Notification, Custom Reports, Customer Segmentation, Identity & Access Management, etc.

Pros Cons
  • It is a complete CRM solution offering ticketing systems, contact management, and self-service features.

  • Its powerful automation reduces manual tasks and streamlines customer service workflows.

  • The tool integrates seamlessly with top e-commerce platforms.

  • It is a little pricy for small businesses and startups.

  • It has too many features which can be overwhelming for new people.

  • Customer support is not efficient and resolving issues can take time.

Integrations: Salesforce, Shopify, Magento, Nicereply, SupportLogic, Shopify, Mailchimp, Jira, Trello, etc.

Supported Platforms: MAC, Windows, Android, iOS.

Why are Ecommerce Tools Important for Online Businesses?

E-commerce tools are essential for online businesses for several reasons. Let's look at the top five reasons.

1. Streamlining Operations

E-commerce tools simplify various business processes like inventory management, order management, customer service, etc. This automates repetitive tasks and reduces manual efforts, saving time and money.

2. Marketing Automation

Marketing plays a critical role in building a successful e-commerce venture. Marketing tools automate the marketing and promotional processes, helping the business reach a wider audience quickly.

3. Enhance Customer Experience

E-commerce tools empower businesses to improve customer experience through live chat support and personalized product recommendations. It helps in generating repeat business.

4. Data Insights and Analytics

Data analytics tools help e-commerce businesses track key performance metrics such as traffic, customer engagement, conversion rates, revenue, etc., enabling them to make data-driven decisions.

5. Better Data Security

Security is a major concern for online businesses. E-commerce tools boost online stores' security and protect customers' data, building trust and attracting and retaining customers.

Are You Looking to Build an E-commerce Tool? 🎯

Partner with MCS to bring your business vision to life with our expert software development services. Let's transform your concept of e-commerce tool into a thriving reality!

Wrapping Up

E-commerce tools come with many features and functionalities that significantly transform online businesses. Whether developing and launching online stores, managing inventory and orders, or automating marketing, these tools streamline business operations, driving sales and helping them stay ahead of the competition.

If you are looking to develop user-friendly and innovative e-commerce tools using cutting-edge technologies, Mayura Consultancy Services can help you out. We have almost a decade of experience in developing e-commerce tools for some of the best companies in the world. Partner with us to build a top-class e-commerce tool and kickstart your business.

Frequently Asked Questions

1. Is developing an ecommerce tool a great business idea in 2024?

As e-commerce business is growing across the globe, the demand for e-commerce tools is growing, providing better opportunities for companies looking to build e-commerce tools.

2. How can I ensure scalability and flexibility in the architecture of my ecommerce tool?

Hiring a reputed development partner with excellent industry knowledge like MCS will ensure your tools are scalable and ready to accommodate future growth.

3. How do I ensure security when building an ecommerce tool?

To ensure the security of your e-commerce tool, you need to incorporate security measures like secure hosting, strong authentication, data encryption, and regular security audits. Besides, you should implement secure software development practices when building your e-commerce tool.

4. How do I ensure my ecommerce tool meets the industry standards or best practices?

You need to research the industry standards and best practices for e-commerce development and seek guidance from industry experts and development companies like MCS to ensure your tools meet the industry standards.

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