MCS is looking for an experienced Off-Page SEO Specialist to join our team. As an Off-Page SEO Specialist, your primary responsibility will be to enhance our website's online visibility and authority through various off-page optimization techniques. You will play a critical role in improving search engine rankings, driving organic traffic, and boosting our online presence.
Responsibilities
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Develop and execute a comprehensive backlink strategy to acquire high-quality, relevant, and authoritative backlinks from reputable websites. This includes guest posting, outreach, and link building campaigns
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Promote blog entries, articles, infographics, and other online assets by working with content providers.
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Manage and grow our social media presence to increase brand visibility and drive traffic. Share content, engage with followers, and implement social sharing strategies.
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Monitor and manage internet reviews, comments, and mentions to maintain a favorable brand image. Negative feedback should be addressed professionally and constructively.
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Analyze competitors' off-page strategies to identify opportunities and gaps. Develop strategies to outrank and outperform competitors in search results.
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Use SEO tools and analytics platforms to track the performance of off-page efforts. Generate regular reports and provide insights and recommendations for improvement.
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Keep up with industry developments, search engine algorithm upgrades, and best practises for off-page SEO. Adapt strategy appropriately.
Qualifications:
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Bachelor's degree/Master's degree in marketing, digital marketing, or a related field
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Proven experience in off-page SEO, link building, and content promotion.
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Familiarity with SEO tools such as SEMrush, Moz, Ahrefs, or similar.
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Strong analytical skills and the ability to interpret data to make informed decisions.
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Excellent written and verbal communication skills.
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Creative thinking and problem-solving abilities.
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Attention to detail and a commitment to delivering high-quality results.
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Understanding of HTML and web development is beneficial.
If you're a skilled SEO professional with a passion for link building, content promotion, and digital marketing, we want to hear from you. This role offers the opportunity to work in a dynamic environment, collaborate with cross-functional teams, and make a significant impact on our online presence. Apply today to be a part of our growing success!
