Lead Generation - PPC Specialist (Remote)

Position: Lead Generation - PPC Specialist

Experience: 2+ Years

Work Location: Remote, India

Mayura Consultancy Services (MCS) is a leading software consultancy and development company, serving a customer base in more than 25 countries. Specializing in digital transformation, MCS offers a comprehensive range of innovative solutions tailored to diverse business needs. Our offerings include custom software development, e-Commerce development, mobile and web applications, cloud integration, and enterprise resource planning (ERP) systems that enhance efficiency and streamline operations.

Job Overview

We are looking for a PPC Specialist who can take ownership of our paid lead generation initiatives, starting with Google Ads. As MCS scales, your role will be instrumental in fueling our global pipeline and driving high-quality inbound inquiries.

Because MCS serves a global clientele, you will be responsible for running campaigns aimed at an international audience. Proven experience with international targeting, specifically for the US market is a must-have requirement.

What You will be Doing?

• Plan, set up and manage Google Ads campaigns (Search, Display, Performance Max) focused on lead generation

• Own keyword research, ad copy, bidding strategy, and budget allocation

• Track and optimize for cost-per-lead, conversion rate, and lead quality — not just clicks

• Set up and maintain conversion tracking (ex- Google Tag Manager, Google Analytics)

• A/B test landing pages, ad creatives, and targeting to continuously improve ROI

• Report on campaign performance with clear, actionable insights for leadership

• Stay current with Google Ads policy changes, auction dynamics and platform updates

What You Bring:

• 2–4 years of hands-on experience running Google Ads campaigns, ideally for lead generation (not just branding/e-commerce).

• Prior experience running PPC/lead generation campaigns for IT, software, or tech-industry companies is a must.

• Working knowledge of Google Analytics, Google Tag Manager and conversion tracking setup.

• Comfort reading campaign data and translating it into budget/targeting decisions.

• Basic understanding of landing page conversion principles.

• Google Ads certification is a plus, not mandatory.

• Clear communication- verbal and written.

Perks of Working with MCS:

• Complete Work From Home (WFH) Opportunity : Enjoy the flexibility of working entirely from the comfort of your home, empowering you to manage your schedule and achieve a better work-life balance while consistently delivering exceptional HR outcomes.

• Work Directly with the Founding Team : Collaborate directly with the founding team of MCS, gaining valuable insights and mentorship from their extensive experience.

• Recognition and Growth Opportunities : Enjoy recognition for your contributions and opportunities for career advancement within the organization, including potential leadership roles or specialized Marketing focus areas.

• Understanding of Strategic Marketing Practices : Gain a profound understanding of strategic marketing practices, equipping you to adeptly navigate intricate organizational dynamics and drive meaningful contributions to business excellence.

Apply now!