What do you mean by optimizing a website for Search Engine?
Optimizing a website for Search Engine means performing the activities to make that website according Search Engine guidelines. Adding any necessary things to website and removing unnecessary things from website. Search Engines such as Google, Yahoo and Bing have their own ranking algorithm and they want websites to follow their guidelines. So finally designing and developing a website following search engines guidelines so search engine can rank your website on top pages. In other words we can also say making a website SEO friendly. You need to work on following things to make your website SEO friendly.
- On Page SEO
- Meta Description
- Headings and Sub-headings (h1-H6)
- Image and Alt tag
- Call to action
- NAP Updates
- Social Icons integration
- Live chat integration
- Optimised Content
- Keywords Placement
- Technical SEO
- Https Setup
- Canonical Setup
- 404 Error Setup
- 301 Redirection Setup
Now we can say those websites who include these things are called search engine friendly or SEO friendly websites. If you don’t find these necessary things in any website you can say those websites are not SEO friendly.
Why a website should be Search Engine Friendly?
We made a website search engine friendly to show it on SERP( Search Engine Ranking Page). You can get generate good number of organic traffic from search engines to increase your business online. If your website is ranking on Page 1 you definitely have more priority to get organic traffic than a website is ranking on Page 2.
Now you should know how search engine friendly websites increase your business?
- This is easy to rank websites on top pages if website is search engine friendly.
- A perfect website that has been developed for both search engines and users have more chances to get ranking in top 3. Chances increase as your website ranking increases. Website in top 3 ranking have more chance to get traffic then a website ranking in top 5 and top 10.
How to make my website Search Engine Friendly?
There are multiple SEO services providers available now a days. You can also find SEO freelancers who work individually. It is good to find professional SEO company for your business online promotion. You can open Google and can search Best SEO Company in Bangalore and you will get a list of top companies. You can choose any once that you thing can provide you best SEO services locally and specially locations you are targeting your services.